Wahl 2Q17 uses Google Trends data to visualize the Google Search interest of the top candidates in the German general election 2017.

Wahl 2Q17

Wahl 2Q17 uses Google Trends data to visualize the Google Search interest of the top candidates in the German general election 2017.

  1. Cooperation with

    Moritz Stefaner, Dominikus Baur and the Google News Lab

  2. Role

    Design and code


This project originated in Google News Lab asking Moritz Stefaner whether he would like to work on a project for the German election. He said yes and asked me if I wanted to support him and Dominikus Baur. I was very interested in the cooperation. First of all, I was impressed by the opportunity to work together with the two experienced designers as well as developers. I was also curious what the Google Trends data can tell about the election. We narrowed down the project to solve the two following questions: How do people search for the different candidates? And what are they really interested in? We worked with data from an early stage and iterated many ideas. You can see the final outcome on 2Q17.de — from the daily detailed word cloud per candidate to a comprehensive overview of the entire election year.

Design Process

  1. Wahl 2Q17 - Data visualisation of the German Election 2017

    Data Exploration

    Moritz started early on with the data exploration. That helped us to select promising data visualizations and think about possible components for the website.

  2. Information Architecture and Interaction Design

    Information Architecture and Interaction Design

    We started the actual design process with the orchestration of the various components. We used the idea of the semantic zoom to arrange the components according to their level of detail.

  3. Wireframes


    Wireframes were used to quickly iterate over different ideas for each component.

  4. Component behaviors

    In addition to the visual treatments, we also thought about the behaviors of the different interface elements. For example, Dominkus and Moritz built prototyping environment to be able to test different ways to interact with the word cloud.

  5. Visual Identity - Colors, Font and Logo

    Visual Identity

    After we finalized the overall functions and behaviors, we created a brief visual identity for the project by setting colors, the font and creating a simple wordmark.

  6. Visual design

    Visual Design

    By bringing all the different design components together, we applied a general look and feel for the entire site.

  7. Promotional Material

    Promotional Material

    In addition to the website, we designed promotional material to share on social media channels like animated gifs of the word cloud or a 7-day trends visualization.

Design Details

  • Wordcloud

    Wordcloud Visualization

    Wordcloud overview

    Wordcloud Candidate Visualization

    Wordcloud candidate details

    Wordcloud Sharing Overlay

    Wordcloud sharing dialog

  • Candidate Pulse

    Candidate Pulse Visualization
  • Timeline

    Timeline Visualization
  • Additional Formats

    Data visualization about the candidate appointments

    Local candidate appointments

    Wordcloud Candidate Visualization

    Annotated timeline

Media coverage

  • Wahl 2Q17 im ARD Morgen Magazin
  • Wahl 2Q17 in Spiegel Online

Our project has been covered by many news channels such as FAZ, Welt, Horizont, SWR, RTL and so on. In addition, we were able to support the journalistic coverage of the election with our embeddable components, as you can see by looking at Spiegel Online.


It was great to work with Moritz, Dominikus and the people at Google News Labs (Isabelle Sonnenfeld, Jörg Pfeiffer, Simon Rogers, Alberto Cairo). I learned a lot from this cooperation for my own work. It was impressive to see how much time Dominikus and Moritz took for different parts of the project to produce the best result. In addition to that, the project provided me with further political education during the 6 months.

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